Borkowski In the News



Mark speaks to the FT about ‘newsjacking’

 

http://www.ft.com/cms/s/0/83670ee6-bcca-11e2-9519-00144feab7de.html#axzz2TKzelrjx



Borkowski on The Stage: Bristol Old Vic

 

A theatre on the back of a bike, runaway taxmen turned circus performers, Hitler’s nephew, a human exhibit in London Zoo, and a man intent on eating an entire bus: roll up for Mark Borkowski’s rollercoaster ride through the weird and wonderful world of “the maverick”.

A compelling, autobiographical performance lecture, Adventure Capitalism is a rare opportunity to learn about the fine line between madness, genius and publicity from one the best, and best known, PR professionals in Britain today.

Created in response to the needs of a world – and economy – in dramatic flux, Mark draws on his personal experience of working with some of the most inspiring and innovative thinkers of the last thirty years, and outlines his five rules for harnessing the power of the maverick. Adventure Capitalism – returning to Bristol Old Vic by popular demand – is a glorious celebration of risk-takers, outliers and artists, and why they might be more essential now than ever before.

Mark will be performing his one man show, ‘Adventure Capitalism: The 20% Maverick Factor’, at the Bristol Old Vic on 15th January at 8pm. More info below:

http://www.bristololdvic.org.uk/capitalism.html



Mark offers the Mail insight into the crisis at the Beeb

 

http://www.dailymail.co.uk/news/article-2230292/Winnie-Pooh-effective-BBC-chief-faces-calls-quit-humiliating-interview-presenter-wake-Newsnight-sex-abuse-scandal.html



Mark speaks to the Guardian about Tom Daley making a reality TV splash

 

http://www.guardian.co.uk/media/2012/oct/31/itv-splash-tom-daley-reality-show



Mark on the relationship between hacks and flacks

 

http://www.independent.co.uk/news/media/opinion/ian-burrell-why-news-that–prs-outnumber-hacks-is-bad–for-business-8281319.html



Mark comments on the Branson Dynasty for the Independent

 

http://www.independent.co.uk/news/business/analysis-and-features/who-will-take-the-branson-crown-8212502.html



Mark talks to the Telegraph about a giant leap for Red Bull

 

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/9610119/Red-Bulls-space-jump-stunt-with-Felix-Baumgartner-worth-100m-in-ad-spend.html



Mark on what Ed Miliband must do to win power

 

http://www.guardian.co.uk/politics/2012/oct/01/ed-miliband-win-power-labour?newsfeed=true



Mark reflects on the impact of the Paralympics

 

http://www.guardian.co.uk/sport/2012/sep/07/paralympic-stars-earning-potential-soar?newsfeed=true#

http://www.guardian.co.uk/sport/2012/sep/03/paralympics-disability-political-games-atos#



Mark celebrates Prince Harry’s powers of self-acquittal for The Daily Beast

 

http://www.thedailybeast.com/articles/2012/09/04/re-harry-bilitation-prince-pokes-fun-at-himself-during-first-pos-vegas-appearance.html



Mark to speak at ‘Battle of Ideas’ 2012

 

http://www.battleofideas.org.uk/index.php/2012/speaker_detail/7045





 



Mark on Harry’s Vegas Mishap

 

http://www.telegraph.co.uk/news/uknews/prince-harry/9492529/Prince-Harry-naked-photographs-caught-out-by-camera-phones.html



Mark comments on Adidas’s Olympic Fortunes

 

http://www.guardian.co.uk/sport/2012/aug/16/team-gb-boosts-adidas-fortunes



‘The Cult of Borkowski’ featured in PRWeek

 

http://www.prweek.com/uk/features/1139542/mark-borkowski-cult-borkowski/



Mark on the Ambercrombie and Fitch PR juggernaut for The Guardian

 

http://www.guardian.co.uk/fashion/2012/apr/28/abercrombie-fitch-savile-row?newsfeed=true



Mark comments on the Kate Middleton phenomenon for CBS News

 

http://www.cbsnews.com/8301-207_162-57423681/kate-proving-great-ambassador-for-royal-family/



Mark help’s Monacle’s ‘The Globalist’ to dissect the Azerbaijan pre-Eurovision rebrand

 

Skip to 24:26 for the feature http://www.monocle.com/monocle24/?openepisode=10600054



Mark Discusses the Charms of ‘The Perfect Princess’ for Newsweek

 

http://www.thedailybeast.com/newsweek/2012/04/15/the-perfect-princess-duchess-of-cambridge-s-spectacular-year.html



Mark comments on bland celebrity sponsored tweeting at the olympics

 

Flick to 1:27:17 for Mark http://www.bbc.co.uk/iplayer/episode/b01fjx3q/Richard_Bacon_10_04_2012/



Mark comments on the great coffeeshop rebrand

 

http://www.chasepublishing.co.uk/tne_articles/april_may_2012_p162_p163.pdf



Mark Comments on the Tucker Max/Planned Parenthood debacle for Forbes

 

http://www.forbes.com/sites/clareoconnor/2012/04/05/planned-parenthood-was-right-to-reject-tucker-maxs-500k-but-who-won-this-round/2/



Mark comments on the cultural phenomenon of Bath for the Independent Online

 

Skip to 0:47 for the man himself: http://www.independent.co.uk/arts-entertainment/books/news/video-authors-and-book-lovers-gather-at-start-of-independent-bath-literature-festival-7536192.html



Mark comments on the Palace’s remarkable PR turnaround for the Guardian

 

http://www.guardian.co.uk/uk/2012/apr/11/how-the-royals-became-cool



Mark comments for the Independent on humour in political communications

 



Back in July, Mark Warns Of the Ineffectual Closure of the NOTW

 

http://www.campaignlive.co.uk/news/1079142/News-World-closure-PR-stunt-will-not-work-reputation-experts-warn/



Mark’s Blog on Murdoch Syndicated by CNN

 

http://articles.cnn.com/2011-07-21/opinion/opinion.murdoch.borkowski_1_rupert-murdoch-james-murdoch-news-corp?_s=PM:OPINION



Mark Comments on Sony’s Handling of Whitney’s Death

 



Mark Dissects the Impact of Sasha Baron-Cohen’s Opera Stunt for PRWeek

 

http://www.prweek.com/uk/news/1119647/Hit-Miss-Prankster-Sacha-Baron-Cohen-invades-Oscars—again/?DCMP=ILC-SEARCH



Press Gazette’s Editor’s Blog Highlights Mark’s Piece in the March Edition

 

http://blogs.pressgazette.co.uk/editor/2012/03/02/march-edition-of-press-gazette-magazine-a-day-in-the-life-of-british-journalism/



Mark Laments the Potential PR Industry Impact of Leveson for PRWeek

 

http://www.prweek.com/uk/news/1117180/Trust-PR-comes-scrutiny-media-links-following-Leveson-Inquiry/?DCMP=ILC-SEARCH



Mark discusses the future of journalism for the Journalism Foundation

 

http://www.thejournalismfoundation.com/2012/02/mark-borkowski-the-death-of-print-journalism-will-open-new-opportunities/



Mark Comments on Daniel Radcliffe’s Lib Dem Abandonment

 



Borkowski’s Santa Friendly Chimney on Gorkana

 

http://www.gorkanapr.com/news/article?news_articles_id=10489



Santa friendly chimney

 

‘Borkowski.do started conversation, grabbed headlines and made one little boy’s day by helping the Lower Mill Estate to test and construct the world’s first Santa friendly chimney’

Read more



Mark Discusses the Sponsorship Value of London 2012 in the Metro

 



Mark comments on Panda PR possibilities for Edinburgh Zoo

 

www.independent.co.uk/environment/nature/q-whats-black-and-white-and-read-about-all-over



Mark dispells notions that the Clarkson bungle is a PR stunt

 

www.belfasttelegraph.co.uk/news/local-national/uk/a-pr-stunt-too-far-how-jeremy-clarkson-came-to-regret-taking-on-the-unions



Mark warns of the ‘Marathon’ PR task before Amanda Knox

 

http://www.guardian.co.uk/media/2011/oct/04/amanda-knox-tv-press-deals?INTCMP=SRCH



Mark provides insight for the Guardian on Mellion’s departure from Jimmy Choo

 

www.guardian.co.uk/fashion/2011/nov/20/tamara-mellon-jimmy-choo-shoes



Exposure/Getty Images in the Sunday Times Magazine

 



Mark on Greenpeace and Direct action in PrWeek

 



Mark on the Challenges Faced by Firms in the ‘Squeezed Middle’ in the Evening Standard

 



Mark Dissects Anne Theresa De Keersmaeker’s Beyonce Lawsuit in the FT

 



Mark Comments on the Blackberry Debacle in the Metro

 



PrWeek 23/09/11- Mark gets an Insalubrious Offer

 

230911



19th August 2011 – The appeal of danger of advertising

 

The Huffington Post picked up Mark’s blog entry on the appeal of danger of advertising and the need for updated marketing attitudes towards it.

http://www.huffingtonpost.co.uk/mark-borkowski/sex-violence-and-individu_b_930908.html



PR Week 19th Aug – Riots Damage Limitation

 



18th August 2011 – The same piece in a different place.

 

The same piece in a different place.

http://www.huffingtonpost.co.uk/mark-borkowski/post_2322_b_930590.html



15th August 2011 – Brand impact of riots was picked up by several other news outlets

 

Mark’s comment for the Guardian on the brand impact of riots was picked up by several other news outlets, including some in Australia and New Zealand.

http://news.google.co.uk/news/more?client=safari&rls=en&q=mark+borkowski&oe=UTF-8&redir_esc=&um=1&hl=en&bav=on.2,or.r_gc.r_pw.&biw=1437&bih=722&ie=UTF- 8&ncl=dhHJt8oRGdYcYQMmTRDQxADfs60uM&ei=8FxfTvS3K5Gn8QO19u3QAw&sa=X&oi=news_result&ct=more-results&resnum=1&ved=0CDAQqgIwAA



12th August 2011 – The impact of the riots on top fashion brands

 

Mark was asked to provide comment for a Guardian news article about the impact of the riots on top fashion brands: “an absolute disaster”, he says.

http://www.guardian.co.uk/uk/2011/aug/12/uk-riots-gangster-chic-brands?INTCMP=SRCH



11th August 2011 – Levi’s ‘riot’ ad

 

Mark was asked to provide comment for a Guardian news article about the controversial Levi’s ‘riot’ ad: as Mark says, “talk about bad timing”.

http://www.guardian.co.uk/media/2011/aug/11/levis-riot-ad-uk-violence?INTCMP=SRCH



This week’s judgment call – Talking to the FT about Abercrombie and Fitch

 



July 21st, 2011. A piece by Mark for CNN

 

A piece by Mark for CNN about Murdoch’s performance at his parliamentary hearing: an “upmarket Jerry Springer show”.

http://edition.cnn.com/2011/OPINION/07/21/opinion.murdoch.borkowski/index.html?iref=allsearch



19th July 2011 – Darling, are you on Facebook?

 

Mark was asked to comment for a Telegraph opinion piece on Tory MP John Whittingdale’s odd choice of facebook friends. “You’re quaffing champagne and you say ‘Darling, are you on Facebook? We must be friends!’ The next thing you know, the ‘friendship’ is the story.” Even if, offline, one barely exists.”

http://www.telegraph.co.uk/technology/facebook/8646164/Theyre-the-Facebook-friends-you-wish-youd-never-made-and-everybody-knows-it.html



7th July 2011 – It’s a publicity stunt, pure and simple

 

Mark was asked to comment on a Telegraph comment piece about the possible rise of the Sun on Sunday: “It’s a publicity stunt, pure and simple”

http://www.telegraph.co.uk/news/uknews/crime/8623870/News-of-the-World-how-soon-before-Sun-on-Sunday-rises.html



7th July 2011 – Nick Robinson and Robert Peston’s disagreements over the hacking scandal

 

Mark was asked to comment on a telegraph News Story about Nick Robinson and Robert Peston’s disagreements over the hacking scandal. “Mark Borkowski, the PR man, says Simon Greenberg, News International’s spokesman, is looking increasingly like one of the soldiers on duty in the film Zulu.”

http://www.telegraph.co.uk/news/celebritynews/8621020/Nick-Robinson-highlights-Robert-Pestons-Vanity.html



May 2011 – A new brand reality

 

Mark was asked to comment for a Guardian opinion piece on the formation of a Scottish national identity were it to break from the UK: it will need “a new brand reality”.

http://www.guardian.co.uk/uk/2011/may/20/northern-europe-caribbean-scotland-rebrand?INTCMP=SRCH 20th



29th March 2011 – Mark writes for the independent

 

Mark writes for the independent on how ‘turning out spin for brutal dictators is not the risk-free job it used to be’.

http://www.independent.co.uk/opinion/commentators/mark-borkowski-turning-out-spin-for-brutal-dictators-is-not-the-riskfree-job-it-used-to-be-2255743.html



02 Mar 2011 – Mark was asked to comment on the appointment of Craig Oliver

 

Mark was asked to comment on the appointment of Craig Oliver: “If the experiences of Andy Coulson and, before him, Alastair Campbell, are anything to go by, it is that a PR man’s powers start to ebb away the moment he makes himself the story,”

http://www.telegraph.co.uk/news/8355130/Suzi-Quatro-What-a-show-my-life-could-make.html



Telegraph 2nd March – Guiness Blackmail

 



18th Jan 2011 – Mark was asked to comment on Sally Bercow

 

Mark was asked to comment on Sally Bercow and her support for her husband: “I think it’s much better to be a hidden assassin than be seduced by the cult of personality”

http://www.telegraph.co.uk/news/politics/8265016/Sally-Bercow-Behind-every-great-man….html



10th January 2011 – wikileaks

 

The Guardian’s blog on wikileaks mentions the fact that Mark was in talks to handle Julian Assange’s PR.

http://www.guardian.co.uk/world/blog/2011/jan/10/the-us-embassy-cables?INTCMP=SRCH 10th January 2011.