A theatre on the back of a bike, runaway taxmen turned circus performers, Hitler’s nephew, a human exhibit in London Zoo, and a man intent on eating an entire bus: roll up for Mark Borkowski’s rollercoaster ride through the weird and wonderful world of “the maverick”.
A compelling, autobiographical performance lecture, Adventure Capitalism is a rare opportunity to learn about the fine line between madness, genius and publicity from one the best, and best known, PR professionals in Britain today.
Created in response to the needs of a world – and economy – in dramatic flux, Mark draws on his personal experience of working with some of the most inspiring and innovative thinkers of the last thirty years, and outlines his five rules for harnessing the power of the maverick. Adventure Capitalism – returning to Bristol Old Vic by popular demand – is a glorious celebration of risk-takers, outliers and artists, and why they might be more essential now than ever before.
Mark will be performing his one man show, ‘Adventure Capitalism: The 20% Maverick Factor’, at the Bristol Old Vic on 15th January at 8pm. More info below:
Skip to 24:26 for the feature http://www.monocle.com/monocle24/?openepisode=10600054
Flick to 1:27:17 for Mark http://www.bbc.co.uk/iplayer/episode/b01fjx3q/Richard_Bacon_10_04_2012/
‘Borkowski.do started conversation, grabbed headlines and made one little boy’s day by helping the Lower Mill Estate to test and construct the world’s first Santa friendly chimney’
The Huffington Post picked up Mark’s blog entry on the appeal of danger of advertising and the need for updated marketing attitudes towards it.
The same piece in a different place.
Mark’s comment for the Guardian on the brand impact of riots was picked up by several other news outlets, including some in Australia and New Zealand.
Mark was asked to provide comment for a Guardian news article about the impact of the riots on top fashion brands: “an absolute disaster”, he says.
Mark was asked to provide comment for a Guardian news article about the controversial Levi’s ‘riot’ ad: as Mark says, “talk about bad timing”.
A piece by Mark for CNN about Murdoch’s performance at his parliamentary hearing: an “upmarket Jerry Springer show”.
Mark was asked to comment for a Telegraph opinion piece on Tory MP John Whittingdale’s odd choice of facebook friends. “You’re quaffing champagne and you say ‘Darling, are you on Facebook? We must be friends!’ The next thing you know, the ‘friendship’ is the story.” Even if, offline, one barely exists.”
Mark was asked to comment on a Telegraph comment piece about the possible rise of the Sun on Sunday: “It’s a publicity stunt, pure and simple”
Mark was asked to comment on a telegraph News Story about Nick Robinson and Robert Peston’s disagreements over the hacking scandal. “Mark Borkowski, the PR man, says Simon Greenberg, News International’s spokesman, is looking increasingly like one of the soldiers on duty in the film Zulu.”
Mark was asked to comment for a Guardian opinion piece on the formation of a Scottish national identity were it to break from the UK: it will need “a new brand reality”.
Mark writes for the independent on how ‘turning out spin for brutal dictators is not the risk-free job it used to be’.
Mark was asked to comment on the appointment of Craig Oliver: “If the experiences of Andy Coulson and, before him, Alastair Campbell, are anything to go by, it is that a PR man’s powers start to ebb away the moment he makes himself the story,”
Mark was asked to comment on Sally Bercow and her support for her husband: “I think it’s much better to be a hidden assassin than be seduced by the cult of personality”
The Guardian’s blog on wikileaks mentions the fact that Mark was in talks to handle Julian Assange’s PR.
http://www.guardian.co.uk/world/blog/2011/jan/10/the-us-embassy-cables?INTCMP=SRCH 10th January 2011.