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Surveying the Battlefield – Conservatives

In a series of blogs we’ll be looking beyond the party leaders to the teams behind the scenes. From student door knockers to £10k an hour consultants we’ll be opening the hood of the Election 2015 campaign machines. This first post looks at the Conservatives

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Who are Manifestos for?

Who are manifestos for? Political manifestos have never really been about detailed plans for government. But the “your story” approach does feel like a new normal for UK politics.

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